Title: Experimenting on Humans - Advanced A/B Testing

Type: Open Source in Israel

Tags: programming-methodology product a/b-testing case-study


Status: accepted

How do you know what 60 millions users like?
Wix.com is conducting hundreds of experiments per month on production to understand which features our users like and which hurt or improve our business.
In this talk we’ll explain how our engineering team is supporting our product managers in making the right decisions and getting our product road map on the right path. We will also present some of the open source tools we developed that help us experimenting our products on humans.