Title: Distribution First

Type: Ignite

Tags: case-study growth product

Abstract:

Status: accepted

You have a solid product, you have a team with a proven record to deliver products in high quality and on time - it did that in the alpha and beta phases. Now the big challenge is distribution - How to get millions of users?

This is where we stand today at JoyTunes and we would like to share our "exploration era" guidelines that we established to crack distribution and some of our findings along the way.

  • What experiments we run on our customers?
  • How we build minimal products/features to disqualify our assumptions?
  • What surprising things we learned about our users?